Dramatic social and technological change demands looking to the future of news and entertainment content production. This will require communication professionals who are capable of creating audiovisual narrative, content and strategies, based on user interests, in diverse formats and digital platforms with cutting-edge technology, responsibility, moral principles and global competitiveness in creative industries and target public and private organizations. In B.A. in Communication, you will learn the necessary tools to transmit messages in an effective and impactful way, connecting with audiences around the world.
Career field
This program reinforces the international vision of the profession, technology for audiovisual digital production and currency in the emerging trends of diverse fields of communication. As a result, on graduating from B.A. in Communication, you will be able to participate in any of the following environments:
Media administration and management
Advertising agencies
Production companies
Film, radio and/or television
Organizational communication
Postproduction studios
Photography and design
Music and entertainment industries
Public and private cultural institutions
Newspapers
Public relations
Storytelling
Is this right for you?
If you are creative, like using technology to create messages, have a passion for communication, sharing ideas, cultural influence and want to use your creativity to connect with audiences around the world. B.A. in Communication is your path.
The B.A. in Communication program has the goal to prepare professionals with a solid multidisciplinary education that allows them to innovate within the audiovisual industry and in the strategic communication environment. Our graduate designs and produces contents and audiovisual narratives in different formats, as well as interactive platforms by applying their knowledge and skills and using digital technologies (audio, cinema, graphic design, photography and video), with the purpose of answering in the most appropriate way challenges that society and the creative industries face today, as well as the communication needs of public and private institutions. Likewise, they provide answers to the needs of specific targets through the creation of efficient communication strategies based on the correct implementation of methodological tools and large-scale data analysis to identify trends and users.
Competencies
Create communication content in diverse technological platforms, complying with the creative industry's quality standards.
Manage media projects based on innovation, sustainability and social impact criteria.
Develop effective strategic communication plans.
Investigate social and cultural phenomena based on communication theories and methodologies.
Entry profile
Tecnológico de Monterrey is looking for a new generation of students that have finished their high school studies and are talented, enthusiastic individuals, who are committed to the development of their environment and the wellbeing of society; people who have the potential to study an undergraduate program and become leaders with an entrepreneurial spirit, humanistic sense and competitive on an international stage.
Entry requirements: High school or equivalent.
The three stages of the model
Choose your path
Exploration
You will open your competency file and add to it throughout your degree program.
You will learn the foundations of the area of Creative Studies.
You will participate in fundamental and exploration challenges from the area of Creative Studies, interacting with peers from different degree programs.
You will study general education courses, selecting them from a collection.
You will participate in a challenge that integrates all the competencies to be developed in this phase.
Focus
You will acquire the core competencies of your degree, in other words, those that distinguish it.
You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
The Tec Weeks, challenges and overall university experiences will enrich your file.
Specialization
You have decided between diversifying or focusing deeply in your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
You will develop the competencies related to your specialization, increasingly connected to your passions, interests and plans.
By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.
How can you specialize?
Concentrations
Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.
Internships
Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.
International experiences
Experience life outside Mexico to broaden your horizons and delve into the topics of your interest.
Courses or blocks
Choose the education units that best adapt to your objectives, enabling you to specialize in your specific interests.
Concentrations
Disciplinary
Delve into your field of study
Advertising: Creative Strategy and Production
Art and Architecture Theory, History and Criticism
Arts and Tech Incubator
Cognitive Neuroscience
Creative Writing in the Digital Era
Data Journalism
Digital Humanities
Digital Journalism
Entrepreneurship in the Creative and Cultural Industries
Film Production and Direction
Film Studies
Learning Experience Innovation and Design Management
Live Audio
Media Experimental Creation
Musical Composition for Digital Media
Publishing Industry
Social Media and Digital Strategy
Sound Design and Post-Production
Strategic Communication
User Experience and Interfaces
Transversal
Delve into other fields of study
Conscious Business
Data Analytics and Artificial Intelligence Tools
Design, Innovation and Technological Entrepreneurship
Entrepreneurial Families, Sustainability and Transcendence
Entrepreneurship in Action
Financial Vision for Decision-Making
Government and Public Transformation
Mexican Culture
Quality of Life and Well-Being
Social Innovation
*These concentraciones are not the definitive offer and their availability varies by campus.
B.A. in Communication Syllabus
General education course
Area exploration courses
Introductory block (CHALLENGE)
Area exploration block (CHALLENGE)
Exploration topic (CHALLENGE)
Track integrating block (CHALLENGE)
Disciplinary course
Disciplinary block (CHALLENGE)
Integrating disciplinary block (CHALLENGE)
TEC Semester
Multidisciplinary professional elective (CHALLENGE)